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Multiscreen Media-promoted channel, Sony, is back with its sixth season of the Indian Idol. The GEC channel has decided to use the ad inventory on its sister channel, Set Max, the official broadcaster of IPL, to extensively promote its big ticket singing talent show.
“We believe the IPL platform is going to work for our forthcoming shows and are doing our best to push it during the tournament,” said Mr Danish Khan, Head Marketing, SET(Sony Entertainment Television).
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