Tata Chemicals has rebranded its UK, US and Kenya subsidiary with its corporate identity. Following the decision, General Chemicals Industrial Products Inc will now be known as Tata Chemicals North America Inc from April 1, General Chemicals (Soda Ash) Partners as Tata Chemicals (Soda Ash) Partners, Brunner Mond (UK) Ltd as Tata Chemicals Europe Ltd, Magadi Soda Company Ltd as Tata Chemicals Magadi Ltd, Brunner Mond SA (Pty) Ltd as Tata Chemicals South Africa Pty.

Following the operational integration across the subsidiaries, this move will open up opportunities for Tata Chemicals to be more customer-centric with a strong supply chain capability spanning four continents under a common corporate brand, the company said in a statement on Friday.

Mr R Mukundan, Managing Director, Tata Chemicals, said the company has manufacturing operations across four continents and will be working with a common mission of ‘Serving Society through Science' to provide innovative products.

“This signals an important milestone in the evolution of the Tata Chemicals brand; where close to 40 per cent of the current consolidated revenues come from outside India,” he added.

Mr DeLyle Bloomquist, President, Global Chemicals Business, Tata Chemicals, said: “We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of Soda ash, Sodium Bi-carbonate and Salt.”

The $67.4-billion Tata Group has been rebranding its international operations under its own name. Last year, Tata Steel's prized acquisition Corus was rebranded as Tata Steel Europe to make the its brand more prominent across Europe and reinforce the Anglo-Dutch company's sense of belonging to the Indian conglomerate.

Tata Chemicals shares were up two per cent at Rs 345 on Friday.

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