Titan launches ‘Design:Impact awards for social change’ with Tata Trusts

Anil Urs Bengaluru | Updated on January 09, 2018

Titan Company Ltd, lifestyle company driven by innovation and design, has launched the ‘Design:Impact Awards for Social Change’ in collaboration with Tata Trusts.

With the key focus on building innovative product designs that resolve social issues, the awards platform is a movement that advocates efficient and sustainable product design for social change.

Titan’s Design:Impact Awards is a project-based grant award that aims to positively impact underprivileged communities and needs of society by encouraging and inspiring bright minds to design for the benefit of Indian society.

Open to innovators across India, Titan aims to identify and mentor product design innovators who would like to upscale their products’ reach to a larger community. The programme will also recognise grassroot Innovators, particularly those who have been able to design creative product solutions for contextual problems using whatever means available.

The grand jury panel for Titan’s Design:Impact Awards includes Dr R A Mashelkar, eminent scientist and former Director-General of the Council of Scientific & Industrial Research; Prof Anil Gupta, globally renowned grassroots innovations scholar and founder of the Honey Bee Network, Prof Ashok Jhunjhunwala, Department of Electrical Engineering, Indian Institute of Technology, Madras and pioneer in industry academia interaction towards R&D, Innovation and Product Development; Padma Shri V.R. Mehta, Trustee, Sir Dorabji Tata Trusts; Harish Bhat, Brand Custodian, Tata Sons and Ramji Raghavan, well-renowned India-based social innovator and entrepreneur and Founder and Chairman of Agastya International Foundation; and others.

Bhaskar Bhat, Managing Director, Titan Company Ltd, said at the launch, “In the last 30 years our efforts at Titan have been directed towards creating exemplary design for generations of Indians. Our partner, Tata Trusts, has been a catalyst in transformational change in India with a focus on sustainable development through innovation since the early 1900s. Now, with the Design:Impact Awards, together we aim to celebrate product design that brings about social change. We will jointly use our design experience and social sector connect to help innovators make an impact wherever it is needed the most.”

Published on August 18, 2017

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