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Titan Company has entered into a partnership with Amazon to stage an entry into the US market.
Under the partnership, Amazon, through its Global Selling Programme, will enable Titan to take its two popular watch brands — Titan and Fastrack — to global customers on Amazon.com in the US and eventually across other Amazon marketplaces.
Titan has handpicked 500 watch models in the price range of $30-300 from its Titan and Fastrack brands to be made available on Amazon.com. Apart from watches, Titan will also launch its wide range of Fastrack accessories and other products from its product portfolio to Amazon’s global marketplaces.
“This is the first time we are taking the online route to enter a new market,” said S Ravikant, CEO - Watches and Accessories, Titan Company. “The normal practice is to first identify local partners in a new market, set up stores, etc. This partnership is not just about Amazon taking Titan to the US market, it is about taking India to the US. The US watch market is estimated at $11-12 billion, to which e-commerce contributes 12-15 per cent.”
Titan has over 200 million customers and 7,000 retail stores spread across 30 different countries.
“We will offer Titan an end-to-end solution and help the brand cater to the growing appetite for quality Indian products amongst global consumers,” said Gopal Pillai, Director and GM, Seller Services, Amazon India. “Since its inception in 2015, our Global Selling Programme has grown multi-fold and has been constantly taking Made-in-India products global. We are delighted that the programme is enabling emerging companies as well as iconic Indian brands such as Titan to leverage the opportunity to access a large base of Amazon customers.”
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