Companies

Varun Beverages gets CCI nod to acquire PepsiCo’s franchise rights

PTI New Delhi | Updated on March 25, 2019 Published on March 25, 2019

Varun Beverages acquire franchise rights of the foods and snacks major in southern and western India. File Photo   -  Bloomberg

Franchise rights in southern and northern regions for a national bottling, sales and distribution footprint

PepsiCo India’s bottling partner Varun Beverages Ltd (VBL) on Monday said it has received nod from the Competition Commission of India (CCI) for its proposal to acquire franchise rights of the foods and snacks major in southern and western India.

The CCI in its meeting held on March 22 considered and approved the proposed acquisition, VBL said in a regulatory filing. In February, VBL had announced its plans to acquire franchise rights of PepsiCo in southern and western regions.

The company’s board had approved entering into a binding agreement with PepsiCo India Holdings to acquire franchise rights in the two regions for a national bottling, sales and distribution footprint in seven states and five Union territories (UTs).

Upon completion of the acquisition, VBL will be a franchise of PepsiCo beverages business across 27 states and seven UTs, it had said. In January 2018, VBL had entered into a pact with PepsiCo to sell and distribute the latter’s entire Tropicana range of juices along with Gatorade and Quaker Value-Added Dairy in North and East India.

VBL already held manufacturing, sales and distribution rights for Tropicana Slice and Tropicana Frutz in the two regions.

Published on March 25, 2019
This article is closed for comments.
Please Email the Editor