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Zee Entertainment Enterprises along with Living Entertainment has forayed into food and lifestyle category by launching its new entertainment channel Living Foodz.
Living Foodz will be available across the globe providing global food content for a global audience.
Living Foodz will have 12 hour plus of original programming content.
Punit Goenka, MD, Zee Entertainment said, "this will be the first time that original content from india will be available to a global audience".
The group has interests in various sectors including media, real estate and packaging among others.
The company has been focusing on creating content focused on Indian lifestyle solution.
Subhas Chandra, Chairman, Zeel and Essel Group, said the company is also scaling up its digital offering including Ditto TV and Zee Family App for mobile.
Essel Group owns and runs leisure park (EsselWorld); gaming company (Playwin); the first direct-to-home operation (Dish TV); the DNA newspaper and flexi-packaging unit in India (Essel Propack).
A fortnight back, Zee Media Corporation Ltd announced its entry into English News Broadcasting.
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