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Zee Entertainment Enterprises Ltd has announced the launch of Zee.One, its dedicated Bollywood movie channel for the German market.
Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd (ZEEL), “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”
Friederike Behrends, CEO - Asia TV GmbH German speaking countries (Zee TV) said, “We want to entertain our viewers with the best of films, series, and music daily, making Zee.One a channel for all the senses!”
The movies will span across all genres including romance, comedy and action, among others. Furthermore, music clips with dance performances as well as in-house productions will add to the entertainment.
Targeting women between the ages of 19 and 59, Zee.One’s premium content will be specifically adapted for the German market.
Most of the content will be premiering on German television and will be broadcast in HD. From autumn, the channel plans to develop and produce its own show formats like magazine shows.
Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.
The channel was launched in Germany by Punit Goenka, MD & CEO, ZEEL; Amit Goenka, CEO - International Broadcast Business, ZEEL; Friederike Behrends, CEO - Asia TV GmbH (Zee TV) and international Bollywood Superstar, Shah Rukh Khan.
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