Zespri ties up with Mumbai Dabbawalas to market kiwifruit

Bindu D Menon Mumbai | Updated on January 23, 2018 Published on August 27, 2015

New Zealand’s Zespri International, a kiwifruit marketer, has tied up with the Dabbawalas of Mumbai as an alternate distribution channel for sampling and selling a new kiwifruit variant in the Indian market – The Zespri SunGold Kiwifruit.

In association with Zespri International, the Mumbai Dabbawalas will be delivering surprise to 5,000 households between Bandra to Andheri - a complimentary Zespri SunGold Kiwifruit along with a spife, a simple device combining a spoon and a knife in order to cut, scoop and enjoy the kiwifruit.

Consumers can also purchase the Zespri SunGold kiwifruit from the comfort of their homes directly via the Mumbai Dabbawalas.

“Zespri India is committed to delivering the freshest kiwifruit to consumers in the most cost efficient and convenient manner. The Mumbai Dabbawalas interact with consumers on a daily basis and are known for their phenomenal organisational skills. Thus, we are excited to launch this pilot project of delivering the best kiwifruit to the doorsteps of Mumbai consumers. We look forward to working very closely with the Mumbai Dabbawalas”, Ritesh Bhimani, Country Head, Zespri International Ltd.

Published on August 27, 2015
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