Economy

‘Self-exploration important to become creative'

G. Venkatramana Rao Vijayawada | Updated on December 14, 2011 Published on December 14, 2011

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It's a misconception that one is born creative or that creativity is inherited, said Mr D.S.V.R. Murthy, Director of Postal Services, Vijayawada.

Delivering the Business Line Club talk on ‘Self Exploration and Creativity' at Akkineni Nageswara Rao College in Gudivada near here, Mr Murthy said it is wrongly believed that artists and musicians are creative because they are born so, creativity is rare, only people with high IQs have it, it is mysterious and it is in the right brain.

Citing the techniques of Mr Edward de Bono, Mr Murthy said, ‘lateral thinking', ‘reverse method' and ‘dictionary method' were some creative ways of solving problems.

He said self-exploration is important for a person to become creative. One has to explore one's values, interests, personality and skills. However, a person should be cautious when trying to be creative.

Creativity does not involve searching for shortcuts and does not help lazy people. Creativity is not a substitute for hard work and only facilitates the right type of work. Creativity is not a solution in itself — it only helps in finding solutions, Mr Murthy said.

Mr V. Narasimha Rao, Director of post-graduate services at the college, welcomed the gathering.

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Published on December 14, 2011
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