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The Motor Show 2018 — the Auto Show — to be held in Delhi will have six special zones, including future mobility experience and automotive innovation.
The show is expected to see the debut of Korean automotive company, Kia Motors, and Kawasaki India.
Organised by the Society of Indian Automobile Manufacturers (SIAM), jointly with the Automotive Component Manufacturers Association of India (ACMA) and the Confederation of Indian Industry (CII), the Auto Show will be held at Greater Noida from February 9-14.
The media preview and launch of new models are scheduled for February 7 and the show will be inaugurated on February 8.
New launchesThe event will see the launch of new models from various automotive manufacturers. The 2018 edition will focus on the ‘Entire Mobility Eco-System’, with the theme of ‘Co-Create, Co-Exist and Celebrate’.
According to Arun Malhotra, Chairman, SIAM Trade Fair Group, the Auto Show is considered among the five best in the world, and offers an opportunity for automotive companies to showcase their capabilities and upcoming models.
Debashish Majumder, Director, SIAM, highlighted how the social media is expected to create a buzz about the show.
A special emoji is being created by Twitter for the show.
Special zonesSix special zones are being introduced at the show. These include Automotive Innovation covering start-ups and electric vehicles technology solutions; Exotica, for display of heritage cars and super cars; Motorsports for display of rally vehicles; Auto Gaming Arena and Future Mobility Experience; and Application Vehicles.
The Future Mobility Experience zone will provide a virtual reality experience of driving connected and autonomous electric vehicles on various roads to introduce the concept.
In addition, the Auto Show will have a zone on ‘70 Years of Indian Automobility’, showcasing the industry’s journey, coinciding with the 70th year of Independence.
One zone is planned on anti-counterfeiting to promote use of genuine spare parts and another on application vehicles displaying milk vans, Army trucks, school buses, postal vehicles, fire tenders and refrigerated vans.
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