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The Ministry of Information and Broadcasting’s Sectoral Innovation Council has urged the Government to formulate a comprehensive National Media Policy, which integrates all existing media segments and addresses the emergent issues.
The Council, in its report submitted on Thursday, says that the Government should look at further liberalisation and reforms in the broadcasting sector.
The council also believes that a separate licensing model for niche channels will go a long way in encouraging content innovation in the radio sector.
The Minister of Information & Broadcasting, Ms Ambika Soni, said in a statement that the recommendations made by the Council in different sectors of the media will act as a roadmap.
A national policy on films as well as one for animation, gaming and VFX is among the other key recommendations of the council.
It has also said that the Government should interact with key stakeholders and evolve a consensus on developing an alternative to TAM so that an appropriate mechanism is developed with industry participation to measure audience viewing and listening behaviour.
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