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Vigneshwar Estate Tea Factory has created a record at the special auction conducted on Tea Board's e-auction platform among teas that contested for the Golden Leaf India Award.
“Our Super Red Dust Golden Leaf Award-winning tea, auctioned by Paramount Tea Marketing (SI) Ltd, has been bought by Jay Kay Enterprises at Rs 303 a kg. This is the highest-ever price fetched by any CTC tea of any factory in any public auction in the country,” the Vigneshwar Managing Partner, Mr Ramesh Bhojarajan, told Business Line .
“Among CTC leaf grades, our Broken Orange Pekoe Fanning, auctioned by Paramount Tea, has been bought by Jay Kay Enterprises at Rs 213 a kg. This is the highest- price for this grade of any factory in any auction in South India so far,” Mr Ramesh said.
“For four other grades, we have obtained the highest price since our factory's inception 25 years ago. So, there have been several records this time as we enter our factory's silver jubilee,” he said.
“Vigneshwar has done the Nilgiris proud by placing the small-scale sector here in national top-notch tea map. There are prima facie reasons to believe that Rs 303 is international price-record. We are examining it with market reports of tea auction centres around the world,” a Tea Board member, Dr S. Ramu, said while complimenting Mr Ramesh.
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