Comments
After test marketing its products for almost two years in southern parts of the country, New Delhi—based Mother Dairy will formally launch its dairy products in Chennai in a month, a top official said today.
“We are looking at Chennai market very closely. It offers huge potential. In a month or so, we will launch products in Chennai”, Mother Dairy Fruit and Vegetable Pvt Ltd Business Head (Milk, Mother Dairy Fruit and Vegetable), Sandeep Ghosh told reporters here.
“The company is growing at 20 per cent CAGR (compounded annual growth rate) and is eyeing Rs 10,000 crore business by 2017 and of that dairy business will be Rs 7,500 crore.”
Mother Diary, a wholly—owned subsidiary of National Dairy Development Board, is also aiming to expand its outlets in the country. The company plans to set up 6,000 outlets in Chennai, Bangalore and Hyderabad in six months.
“We will be looking at 15—20 per cent of business from southern region. South for us is, currently, Chennai, Bangalore and Hyderabad,” Ghosh said.
Milk will be procured from the Balaji Milk facility at Tirupati and served to Chennai and Bangalore region.
The company is also looking at home delivery of milk in Chennai and it would be priced at Rs 39 per litre for toned milk, full cream milk at Rs 48 per litre and double toned milk and standard toned milk at Rs 36 per litre each.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.