Agri e-commerce platform, nurture.retail, has launched a comprehensive range of crop protection products, which will be made available only online via its mobile app.

These online-exclusive products comprise herbicides, fungicides, insecticides and bio-stimulants; these products are Uniquat, Turf, Lancer, Yieldwin, Manzate, Amerex, Ricebac, Imidastar and Lambda Star, the company said in a statement.

These products were launched via its flagship Shubh Aarambh event by nurture.retail amidst its retailer network in the presence of Ashish Dobhal, CEO of UPL SAS.

Also read: Role of innovative biological and chemical crop protection, nutrition

Dhobhal said “In India, about 3,50,000 registered and licensed agri-input retailers cater to 150 million farmers. Most of these agri-input products are distributed through the traditional network (offline). By collaborating with nurture.retail to launch an online-exclusive product line, we can serve untapped markets and leverage digital channels as growth levers. This step also safeguards the interest of leading agri-input companies by ensuring that the traditional distribution channels remain unaffected.”

Vishal Dubey, Business Head, nurture.retail, said, “The online-exclusive products will be available in 14 States with a 72-hour delivery promise. Agri-retailers can purchase the best agri-inputs through the crop life cycle at affordable rates. We will rapidly add more online exclusive products, unlocking new avenues for growth for agri-retailers.”

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