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Himachal Pradesh Tourism Board on Monday said it is targetting 30 lakh tourist arrivals in the state during this monsoon season.
The board has partnered with a host of hotels and travel agencies offering discounts in order to attract more tourists during the ‘lean’ rainy season.
“The tourism department has set a target to attract total 30 lakh tourists during this monsoon season, while around 28 lakh tourists visited the state during last year,” said Mr Arun Sharma, Himachal Pradesh Tourism Director.
For the whole of 2010, the state received 1.32 crore tourists, an increase of 16.83 per cent compared to the previous year. “State-run HPTDC hotels are offering heavy discounts in all major tourist destinations during the leisure period from July 1 to September 14, 2011,” the statement said.
Various travel and hotel associations at Manali, Shimla and Dharamshala are also offering discounts to the visitors besides extensive marketing campaigns in metropolitan cities through reputed travel agencies. “A target has been set up to attract around 2.25 lakh foreign tourists during the period ... 1.68 lakh foreign tourists visited the state in 2010,” Mr Sharma added.
Driven by active promotion by the department, the inner ranges of Himalayas with open valleys in tribal areas of Lahaul Spiti, Pangi, Bharmour and Kinnaur have become huge hit during monsoon, the statement added.
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