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Packaging in pharmaceutical industry should be patient centric, according to K Satish Reddy, Chairman, Dr Reddy's Laboratories Ltd.
He was speaking at the inaugural session of the two-day national summit on packaging being organised by the Indian Institute of Packaging (IIP) here on Thursday.
Packaging at Dr Reddy's was now based on 'design-thinking' and was aimed at providing relevant information to the patient in his/her own language, he said.
K. T. Rama Rao, Minister for Information Technology, Government of Telangana, said packaging industry had huge employment potential.
N C Saha, Director of IIP, said his institute was in the process of introducing four-year degree course and two-year M.Tech programme from 2016.
The Government of India was actively considering recognising IIP as an institute of national importance, he added.
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