Policy

Four cities close to full digitisation as second phase deadline nears

Meenakshi Verma Ambwani New Delhi | Updated on March 12, 2018 Published on March 25, 2013

Certain regions are still facing challenges, such as Srinagar, where there is little infrastructure available and Coimbatore where Arasu, the Tamil Nadu Government-owned TV channel, has strong presence and could face similar problems as Chennai.





With the second phase of digitisation nearing its deadline of March 31, four cities — Ludhiana, Hyderabad, Amritsar and Chandigarh —have achieved almost complete digitisation, according to the Information and Broadcasting Ministry.

As per last week’s data available with the I&B Ministry, seven additional cities have achieved 90 per cent digitisation and another nine cities have achieved 80 per cent digitisation, while 13 towns have touched the 75 per cent digitisation mark.

According to last week’s estimates, over 65 per cent digitisation has been achieved overall across 38 cities. The Ministry had estimated that about 16 million set-top boxes need to be installed, out of which about 11 million have been installed.

I&B Secretary Uday Kumar Varma said, “The important thing is that television viewers have accepted digitisation.” He said to boost the process, the Ministry had also issued provisional licenses to a large number of regional multi system operators (MSOs) for them to be able to be part of the digitisation drive. “Technical committees will be on the field to ensure these cities go digital by the stipulated deadline,” he said.

The Ministry is also in the process of setting up a Web-based central monitoring system to ensure that MSOs transmit digital encrypted signals.

Meanwhile, certain regions are still facing challenges, such as Srinagar, where there is little infrastructure available; Visakhapatnam, where the presence of MSOs is low and Coimbatore where Arasu, the Tamil Nadu Government-owned TV channel, has strong presence and could face similar problems as Chennai.

The digitisation drive is being pushed through aggressive consumer awareness campaigns not only by the Ministry but also television channels which are members of Indian Broadcasting Foundation.

>Meenakshi.v@thehindu.co.in

Published on March 25, 2013

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
null
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.