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Actor Shah Rukh Khan has been roped in as the brand ambassador of West Bengal to promote the state and attract industrialists to invest here.
“SRK will be the face of Bengal all over the country and even abroad. He will promote the State to bring in industrialisation and spur all-round growth,” sources in the Chief Minister's Office said.
A positive and vibrant image of the State will be created through a series of campaigns and advertisements fronted by the 46-year-old actor, the sources said.
By focusing on the uniqueness and rich legacy of the State, services of the ‘Don' star will be used to build ‘Brand Bengal' in various sectors, including industry, sports, tourism, art and culture.
“We are discussing things at a preliminary level at present. We will soon come up with a detailed plan,” thre Chief Minister's press adviser, Mr Rhitobrata Bhattacharya said.
Even though cash-strapped, the State Government has been trying hard through a series of initiatives to rope in industrial investment.
“West Bengal is my second home,” Mr Khan had proudly written to the Chief Minister, Ms Mamata Banerjee, while accepting her proposal to become brand ambassador of the State recently.
Ever since the actor bought the IPL team, Kolkata Knight Riders in 2008, he has been taking special interest in the metropolis and never misses any opportunity to fly down here.
He is already a brand ambassador to a number of Kolkata-based companies such as Emami and Concast Group.
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