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In India, Big Data is leading to improved decision making and is having an impact on companies’ competitive differentiation and ability to avert risk.
About 91 per cent of Indian businesses surveyed reported that better use of Big Data will lead to better decision making.
Further, in a survey by EMC, 68 per cent of respondents believed that Big Data will be a key factor in determining winners and losers in their industry and 35 per cent have already achieved a competitive advantage as a result of Big Data analytics technology.
The study also said that 68 per cent believe that those industries that succeed will be the same ones using Big Data tools.
>venkatesh.ganesh@thehindu.co.in
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