Info-tech

Flipkart says sorry for mega snag

PRIYANKA PANI THOMAS K THOMAS Mumbai/New Delhi | Updated on November 25, 2017 Published on October 07, 2014

Sachin Bansal







A day after its Big Billion Day sales, the country’s largest e-commerce marketplace Flipkart on Tuesday apologised to consumers for the glitches they encountered while shopping on its site.

In a letter to customers, Flipkart founders Sachin Bansal and Binny Bansal said: “We did not live up to the promises we made and for that we are really and truly sorry.”

The Bangalore-based company had organised a mega sales campaign with up to 90 per cent discounts on Monday, but the site hit technical snags in the wake of heavy traffic.

The company claims that about 1.5 million people shopped on its website on Monday and it achieved the revenue target of ₹600 crore in just 10 hours. The Flipkart site also got one billion hits during the day, it says. But not all consumers are happy.

“We typically get around 1,000 complaints daily for e-commerce players. However, yesterday (Monday), the volume shot up to 2,500, in large part due to Flipkart’s Big Billion Day. We expect more complaints to flow in the coming week,” says Ankur Singla, Founder and CEO of Akosha, an online consumer complaint forum.

The consumers questioned the discounts offered. Many complained that their orders got cancelled post-purchase, order confirmation SMS/emails were not received and there were discrepancies between the advertised price versus the actual price. Several items were being sold at ₹1.

This was not the first time that Flipkart had disappointed its consumers. The company faced similar technical problems during the launch of Moto G and Xiaomi earlier after which consumers took it to social media accusing the company of fraud and creating hype to drive up traffic to its site.

Industry experts say e-commerce companies should keep customer experience in mind while planning such discounts-led customer acquisition strategy. The customers coming to the sites during such sales are deal hunters and cannot be turned into loyal customers, they add.

Published on October 07, 2014

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
null
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.