Rahul Kumar, when he came back from a stint in the US a few years ago, registered on several online matchmaking websites. His parents were happy with the responses. “They were particular about the girl’s family background. But my preferences were different,” he says.

Giving matrimonial websites a miss, he went on to discover his partner through some common friends and got married.

In another instance, Sachin Bhatia, co-founder of Makemytrip.com discovered that a profile that came up for his sister-in-law through an online matchmaking portal was a fake.

But, Kumar and Bhatia did not stop at that. Along with another common friend Hitesh Dhingra, they created an online platform – TrulyMadly.com, which matches singles better. Any typical matchmaking website reduces the individual to a product of caste, creed and family background on sale.

Says Kumar, “We wanted to be different. We do a psychometric analysis of common interests and hobbies, lifestyle choices, socio-economic values, temperament and how they tackle conflicts."

These are then supplemented with data such as interpersonal skills, problem-solving and agreeableness, religious beliefs, family dynamics and career goals, to profile each member scientifically to capture these traits and find the right match.

TrulyMadly.com checks the authenticity of each profile and keeps communication between members secure. A Trust Score is awarded to each profile based on one’s social channels, ID proof, phone number and employment verification. Fake profiles are easy to spot, says Bhatia.

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