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BlackBerry has no plans to sell its devices business even as the Canadian smartphone maker faces losses and inventory pile up.
“I want to assure you that I have no intention of selling off or abandoning this business any time soon... Our focus today is on finding a way to make this business profitable,” BlackBerry CEO John Chen said.
“I know you still love your BlackBerry devices. I love them too and I know they created the foundation of this company,” he added.
Recent reports suggested that Ontario-headquartered firm was leaving the handset market.
“BlackBerry is not a handset-only company. We offer an end-to-end solution and devices are an important part of that equation,” Chen said in the company’s blog post. He added that the company is “complementing” its devices business with other revenue streams from enterprise services and software to messaging.
“We are also investing in emerging solutions such as Machine-to-Machine technologies that will help to power the backbone of the Internet of Things.”
Chen said the company will do “everything in our power” to continue to rebuild business and deliver devices with the iconic keyboard and other features that users associate with the BlackBerry brand. “Rest assured, we continue to fight. We have not given up and we are not leaving the devices business,” he reiterated.
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