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The crowded e-commerce space has another entrant — Fabbucket.com. Mentored by Sify co-founder R. Ramaraj, Fabbucket is a social shopping site that provides a platform for shoppers to share reviews, opinions and comments about products sold online. The site allowed users to interact with each other and discover products, much like in the real world, thereby making shopping a more informed and fun experience, said its founder Antony Kattukaran. Fabbucket aims to be what Tripadvisor.com and Zomato.com are in the travel and food categories, respectively.
A bunch of social shopping sites such as Clipr.in and Scrapehere.com have cropped up in the country in recent times. Wanelo is a popular social shopping site in the US. Thirty-three-year-old Kattukaran, who has completed his masters from the University of Wisconsin, was previously a senior consultant at Deloitte in the US. Fabbucket’s co-founder and CTO is Palaniappan Chellappan, who has completed his bachelors in electronics and communications from the University of Madras. Kattukaran, who has put in his own money into the venture, hopes to raise funding once the site gains traction.
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