The ‘post-millennial’ population is very social and over 75 per cent spends more than an hour online every day, notes a study by Tata Consultancy Services (TCS).

The survey was conducted across 14 Indian cities such as Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune with a total base of 12,365 high school students.

The IT services major carried out the TCS Gen-Y survey 2014-15 between July and November 2014 to capture the trends, pulse and adaptation of the youth to changing digital technology.

Survey findings

While the survey findings signal that the “default is digital”, it also noted that the present day youngsters still consider face-to-face or “in-person” communication as the most preferred way of communicating though 46 per cent of the respondents said they stayed in touch digitally using video chat. WhatsApp by far, was found to be the most popular instant messaging platform. Highlighting the Coimbatore findings, Ajoy Mukherjee, Executive Vice-President and Head (Global HR), said that 91 per cent of the students endorsed Facebook as the most popular social networking site and Google Plus, though used by 58 per cent of the respondents, was the least popular and one in every 10 used Twitter. Close to half reported parental monitoring of their online activities, including access to their ward’s account on social networking sites.

Shopping online was more popular among boys than girls and e-commerce catching up in a big way.

The all India findings revealed that 72 per cent of the respondents owned smartphones and 90 per cent had Facebook accounts. Online sources like Wikipedia was used the most followed by PDFs and online videos for learning.

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