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Aditya Birla group’s abof.com in an unconventional initiative in the fashion space has launched its first ‘abof experience zone in Bengaluru.
www.abof.com is a go-to online destination for fashion shopping, news and trend watching and the company’s first abof Experience Zone (AEZ) is to come up in Mantri Mall, Bengaluru.
The fashion portal has taken a bold step to reach out to its consumers though the brick and mortar route with an objective to introduce them to the unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, save wish-list.
“We take great pride in being India’s first fashion portal to launch an ‘Experience Zone.’ Our larger objective is to introduce customers to the unlimited possibilities of online shopping which we believe is far superior experience than shopping offline,” said Prashant Gupta, President & CEO, abof.com.
“With the experience zone, consumers can review abof’s collections, browse our website, get style tips and witness the largeness of advanced technologies like our 3D trial room and Visual search which significantly upgrade the online shopping experience for our customers,” he added.
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