For a better experience, Read this story in our App
TO ENJOY ADDITIONAL BENEFITS
Connect With Us
Get BusinessLine apps on
In the last 35 days since the launch, Airtel has blocked more than 1,88,000 malicious links and shielded 86 million users
Bharti Airtel has announced significant progress in its mission to protect customers in Kerala from rising online frauds. As part of the nationwide roll-out of its AI-powered fraud detection system, the company has successfully safeguarded over 1.6 millionusers across the State — within just 35 days of launching its advanced fraud detection system.
Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.
Gokul J, COO, Kerala, Bharti Airtel, said, “The AI-based fraud detection solution will be vital for scaling our abilities in this field and for providing new and creative solutions to meet customers’ most urgent requirements. We believe that our solution will offer a strong defence to customers in Kerala against cyber fraud, enabling them to navigate the digital world with confidence.”
The threat of online fraud has grown in both urban and rural regions of Kerala, which has ranked as one of India’s most digitally-advanced States. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts.
Cities such as Kochi, Thiruvananthapuram, Kozhikode, Kannur, Kollam, Thrissur, and Kottayam — as well as remote towns and Aranmula, Tanur among others — have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a state-wide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings in the user’s preferred language, including Malayalam, making it highly effective for the State’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.
In the last 35 days since the launch, Airtel has blocked more than 1,88,000 malicious links and shielded 86 million users across the country.
Published on June 18, 2025
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.