Amazon Seller Services Private Ltd has launched two new capabilities Self Service Registration and Amazon Easy Ship for sellers in India.

SSR provides sellers an accelerated and friction-free path to Selling on Amazon and with Amazon Easy Ship, sellers can leverage Amazon’s investments in logistics to have their orders on amazon.in shipped straight from their own warehouses. This will help them improve their delivery experience and to scale and grow their online business cost effectively and profitably, the company said.

“The initial response to Amazon Easy Ship, has been extremely encouraging. Within two weeks of adopting the service, our sellers have seen an average of 30percent growth in sales,” Amit Deshpande, General Manager and Director Seller Service, Amazon India, said.

“We are relentlessly focused on offering the largest and widest selection of products to our customers. The launch of Self Service Registration and Amazon Easy Ship is another step towards fulfilling that commitment. We hope to empower and encourage millions of retailers in India to sell online and enable our customers to find, discover and buy anything online," says Amit Agarwal, Vice President and Country Manager, Amazon India.

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