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Bharti Softbank (BSB), a joint venture firm of Bharti Enterprise, today said it has partnered with mobile handset maker Nokia to pre-load its instant messaging application ‘hike’ on its smartphones.
“We are very excited to partner with a leading brand like Nokia in the Indian market. For us at BSB, ecosystem partnerships are a critical part of our overall business strategy,” BSB’s Head of Product and Strategy Kavin Bharti Mittal said in a statement.
Under the agreement between the two companies, Nokia will preload ‘hike’ on Lumia 510, Lumia 720 and all Nokia Asha Full Touch phones sold in India.
Hike allows users to send free instant messages to friends or people in contacts list who are also using ‘hike’ anywhere across the globe and share location, media such as photos and videos instantly.
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