Info-tech

Cambridge Analytica fallout: Australia sues Facebook, alleges breach of user data

Reuters SYDNEY | Updated on March 09, 2020 Published on March 09, 2020

Facebook could be fined to the tune of A$529 billion

The Australian privacy regulator filed a lawsuit against Facebook Inc accusing the social media giant of sharing the personal details of more than 3,00,000 people with political consultant Cambridge Analytica without their knowledge.

In the Federal Court lawsuit, the Australian Information Commissioner accused Facebook of breaching privacy law by disclosing 3,11,127 users’ information for political profiling via a survey product, ‘This Is Your Digital Life’, on its website. “The design of the Facebook platform meant that users were unable to exercise reasonable choice and control about how their personal information was disclosed,” Information Commissioner Angelene Falk said in a statement.

The suit sought unspecified damages, adding that each breach of privacy law could draw a maximum penalty of A$1.7 million ($1.1 million). The fine would amount to A$529 billion if the court awarded the maximum for each of the 3,11,127 instances.

A representative for Facebook in Australia was not immediately available for comment.

Last July, Facebook was fined a record $5 billion by the US Federal Trade Commission after a probe triggered by the same user personality quiz from 2014 to 2015.

All up, Facebook was accused of inappropriately sharing information belonging to 87 million users globally with the survey tool of now-defunct British firm Cambridge Analytica. The consultancy’s clients included US President Donald Trump's 2016 election campaign.

In the months after Trump's election, Cambridge Analytica registered a business in Australia but never went to work for an Australian political party.

In the Australian lawsuit, the Information Commissioner said Facebook did not know the exact nature of the data it shared with Cambridge Analytica's ‘This Is Your Digital Life’ program, but that it failed to take reasonable steps to protect users’ personal information.

“As a result, the affected Australian individuals' personal information was exposed to the risk of disclosure, monetisation and use for political profiling purposes,” the court filing said. “These breaches amounted to serious and/or repeated interferences with the privacy of the Australian Affected Individuals,” it added.

Published on March 09, 2020

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