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Neighbourly, which is specifically designed for the Indian market, will give hyper local information on neighbourhoods. This will be user generated content, similar to Quora.
From information on plumber availability to tuition teachers' availability, Neighbourly is attempting to be an information repository for what Google calls its next billion users. Google is rolling out Neighbourly nationally starting with Bangalore and Delhi. Over the next few weeks, more cities will be added every day, including Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Lucknow, Indore, totally spanning 467 districts in India.
Ben Fohner, Senior Product Manager, Google, Next Billion Users team said that user interest initially is positive. "Already 1.5 million downloads have happened and half a million people are on the wait-list," he said. The app will enable a user to comment about three neighbourhoods and as it is GPS tracked, will not allow a user to comment about a place where a person is not physically located.
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