Guests gathering around for Apple’s event

Mala Bhargava Cupertino | Updated on September 12, 2018

Apple’s much anticipated launch event is a mere few hours away. At 10 am PST CEO Tim Cook and other Apple execs will unveil a slew of products to the global tech media which has been watching and speculating over every possible detail.

The event will take place at the Steve Jobs Theatre, an iconic new building at the Apple Park. Practically all tech publications will be live blogging and tweeting the event, but this time Apple will also live tweet the proceedings, according reports. To watch, simply head to and to see the tweets, follow @Apple on Twitter.

The Steve Jobs Theatre is a circular structure which is itself considered an architectural marvel. Its design is actually patented. The circularity is perhaps what is represented in Apple’s design for the invite which also says “Gather Round”.

The choice of design and words and sparked off much speculation about what this means and whether Apple is hinting at its hardware, such as a round smartwatch, a rather unlikely occurrence at this time.

The Apple Watch Series 4 will likely launch in 40mm and 44mm sizes, larger than before because of reduced edges and more screen space. The previous generation of watches were 38mm and 42mm sizes. The Apple Watch’s health and particularly heart tracking is expected to see a big improvement with new features.

With three iPhones possibly launching, one thing to watch is how the devices will be marketed and priced. One of thee devices at least is meant to cater to the more price conscious. At the same time, the iPhones are likely to see raised prices because of new tariffs proposed by President Trump.

Published on September 12, 2018

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