Smartphone maker HTC today announced the launch of its new device — HTC One — for Rs 42,900, which will be available from end of this month.

The aluminium unibodied device has new features like HTC BlinkFeed, HTC Zoe and HTC BoomSound as well as innovations in HTC Sense, the company said in a statement.

The company has partnered with Reliance Communications to offer 1GB of 3G data free for three months.

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