US-based start-up PC-maker I-Life Digital is eyeing the affordable PC market in India by launching products in the ₹10,000–15,000 segment.

I-Life is a privately held company, based in Florida and is backed by high networth Individuals from India and the US and was founded in 2012.

Called the ZED series, the company has come up with three models, which includes a detachable laptop and ultra-slim laptops, aimed at first-time laptop buyers.

“Our target is the entry level buyer who has never bought a PC and couple this with features such as thinness at that price points differentiates us from competition,” said Deepak Bhatia, Global Director for Sales and Marketing I-Life. The company faces competition from the likes of Lenovo, HP, Dell and Acer in this segment.

The ZED series comes with specifications that are more or less in line with what established PC majors have on offer. I-Life notebooks and tablets are powered by the Intel Atom quad core processor, comes with Windows 10 Operating System, 2GB of system memory, 32 GB flash storage, up to 10-hour battery life and a one-year warranty, claim company officials.

Bhatia believes that since its products will be available from this month, the company is expecting to sell 1.2 lakh units this year. Globally, it plans to sell 2.3 million in this financial year.

Sales & service

Further, I-Life has partnered with Flipkart to sell their products. Company executives also said that its after sales and services are offered across 4,400 zip codes in India and plans to take that number to 6,500 by the end of this financial year. All of I-Life’s products are imported from parts of Asia but the company in the future plans to Make in India, once it achieves a certain foothold.

Despite a rise in smartphones, making India the second largest market for smartphones after China, demand for laptops has not shown any signs of abating. According to market research firm IDC India, the PC shipment has shown an 11 per cent growth in 2017.

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