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Air Canada has chosen Thiruvananthapuram-based IBS Software as its technology partner to power the airline’s new loyalty programme, launching in 2020.
Under a multi-year Software-as-a-Service (SaaS) agreement, Air Canada will use IBS’s iFly Loyalty Suite as the core technology solution for its new programme.
Challenging needs
iFly Loyalty is a cloud-based loyalty management platform which uses an advanced rules-engine paired with an extensible data set to design and operate innovative customer engagement propositions.
The solution is designed to meet the complex and challenging needs of customer loyalty and customer engagement, and manage multiple programmes and partner ecosystems.
Apart from the platform’s capabilities, Air Canada will also stand to benefit from IBS’ deep domain knowledge and rich experience with large loyalty programme transformations across the world, a spokesperson said.
The implementation, slated to be completed in 2020, will see IBS’ iFly Loyalty become the underlying core technology solution for Air Canada's new programme. “Air Canada has promised customers a new loyalty programme in 2020 that will offer additional earning and redemption opportunities, more personalised service and an enhanced digital experience," said Catherine Dyer, Senior Vice President and Chief Information Officer, Air Canada.
‘Key enabler’
“Fulfilling these commitments requires having a modern, flexible and secure platform in place to support our programme, and we have found the ideal solution through this partnership,” Dyer added.
According to Marcus Puffer, Vice President & Head of Loyalty Management solutions, IBS Software, this strategic partnership “is a testimony to the growing acceptance of iFly Loyalty as a key enabler to provide members with more value-added options.”
“Our record of delivering innovative technology solutions to our customers, as well as the professionalism and commitment of our people has made us a trusted transformation partner among some of the iconic names in the industry. The association will help Air Canada transform their loyalty proposition to be among the most innovative programmes globally,” he said.
Air Canada is Canada’s largest domestic and international airline, serving more than 200 airports across six continents. Also the country's flag carrier, it is among the 20 largest airlines in the world.
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