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IMImobile, a mobile data technology provider, today announced its partnership with tree worldwide, a UK-based, market research and data analysis company.
The two companies will offer a suite of services that help better understand consumer behaviour, which in turn will aid in implementing targeted, real time strategies for customers in the Asian markets, especially to mobile operators, brands and enterprises.
The partnership builds on the Hyderabad-based, IMImobile’s successful projects with leading brands such as Telefonica UK, a mobile operator, and ‘Which?’ India, one of the largest consumer rights organisations, a company release said.
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