Info-tech

India’s mobile services market to touch Rs 1.2 lakh cr this year: Gartner

Rajesh Kurup Mumbai | Updated on March 12, 2018 Published on April 22, 2013

mobiles

India’s mobile services market will touch Rs 1.2 lakh crore (Rs 1.2 trillion) in 2013, an 8 per cent rise from Rs 1.1 lakh crore posted in 2012.

Mobile connections will grow to 770 million this year, an 11 per cent increase from 712 million connections last year, according to a report by research and analysis firm Gartner.

“The mobile market in India will continue to face challenges if the average revenue per user (ARPU) does not grow significantly,” said Shalini Verma, principal research analyst at Gartner.

“If the prevailing conditions do not change in the Indian telecom market, India will account for 12 per cent worldwide mobile connections, but just 2 per cent of worldwide mobile services revenue (in constant dollar) in 2013,” she added.

Major challenges

Indian telecom operators are faced with two major challenges — growing their profit margin in the face of intense competition and successfully competing with top service providers such as Facebook and WhatsApp.

Mobile voice services

“As mobile voice services continue to get commoditised in the country with the increased use of voice over Internet Protocol (VoIP) and the probable termination of national roaming charges, mobile broadband is the area of opportunity for operators,” said Verma.

“India has a phenomenal pent up demand for mobile broadband and local mobile applications that solve the everyday problems for consumers. Smaller mobile broadband plans using a sachet-style usage pattern appeal to Indian consumers.”

>rajesh.kurup@thehindu.co.in

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Published on April 22, 2013
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