Digital platform Infibeam has partnered with Network18, a diversified media and entertainment conglomerate, to launch the online financial platform, moneycontrol.ooo, in Hindi.

Upon launch, moneycontrol.ooo Hindi will be available on multiple digital platforms, including the web and mobile. Developed on advance and scalable technology, moneycontrol.ooo Hindi is capable of generating a repository of news content (text and videos), analysis, data and tools on investing and personal finance, along with integration of existing multiple media assets of Network18, Manish Maheshwari, CEO, Network18 Digital, said in a statement on Thursday.

Network18 and Infibeam will jointly promote moneycontrol.ooo Hindi to channelise traffic. Infibeam web services will enable Network18 to explore various synergistic business strategies, specifically in the digital space, focusing on collaborative innovation and market expansion.

“Keeping in mind the huge leap that digital content consumption is taking in Indian languages, we believe that moneycontrol in Hindi is a product whose time has come and it will take financial news to every corner of the country,” he said.

Vishal Mehta, Managing Director, Infibeam, said the implementation of moneycontrol’s online financial platform in Hindi with Infibeam web services is a game-changer in the digital content space. Moneycontrol Hindi will enable Network18 to expand its audience reach, while offering a seamless experience to search and consume financial information in the regional format.

Infibeam is an e-commerce solutions provider, offering end-to-end e-commerce services on the Internet to small and large merchants, enterprises and government.

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