InsideView has raised $32.5 million in new equity and debt funding led by Spring Lake Equity Partners. Following the investment, Jeff Williams of Spring Lake would join InsideView’s board. The latest round takes the total investments into the firm to $80 million.

Umberto Milletti, CEO of InsideView, said in a statement here on Friday that it would invest the additional capital in marketing products, APIs and in its Big Data platform.

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