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Lenovo, which gained leadership position in the enterprise PC market last quarter, is looking to beef up its share in the consumer space as well.
In the overall PC market (includes commercial and consumer), Lenovo had a ranking of 4 in the last quarter (October-November-December); HP and Dell were the leaders.
In the enterprise market, Lenovo for the first time grabbed the number 1 spot with a share of 21.8 per cent.
In the consumer segment, Lenovo stood at number 5 with a market share of 9.7 per cent.
Series of initiatives
To popularise its ‘Idea' brand in the consumer market, Lenovo has drawn up a series of initiatives that will enhance its distribution and retail presence.
Currently, Lenovo operates 400 stores in the country.
It is looking to add 600 stores this year – this will be a combination of large (in tier I and II) and small format stores (in tier III and V towns).
“We are also looking at launching exclusive product line for our exclusive stores to differentiate them from other outlets and add footfalls into our exclusive stores,” said Mr Rajesh Thadani, Director – Consumer Business Unit, at a product launch in the city.
The Chinese PC maker also plans to come out with a ‘Back to school' marketing and ad campaign to drive penetration among students.
Other focus areas this year are large enterprise, government and education.
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