Comments
Microsoft India has emerged as India’s most attractive employer brand, while e-commerce company Amazon India has placed second, according to findings of the Randstad Employer Brand Research 2018, an independent employer branding survey conducted by HR company Randstad.
The research covering 75 per cent of the global economy, with 30 participating countries and over 1.75 lakh respondents worldwide, reveals that in 2018 salary and employee benefits continued to be top drivers among the Indian workforce across all profiles while choosing an employer, followed by work-life balance and job security.
Interestingly, the importance accorded to salary and job security as factors considered while choosing an employer has increased even further compared to 2017 across all work profiles. Respondents from the manufacturing industry reflected this trend more than others by rating salary and benefits (52 per cent) and job security (48 per cent) as their top two factors while choosing an employer, followed by strong management (44 per cent) and work-life balance (42 per cent), says the research.
The top 10 most attractive employer brands in India for 2018: (In alphabetical order) Amazon India, Hindustan Unilever, IBM India, ITC Group, Larsen & Toubro, Mercedes-Benz India, Microsoft India, Samsung India, Sony India, Tata Consultancy Services
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.