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Rising app-based transaction models and need for mobility solutions are driving commercial tablet segment in India, said Vickram Bedi, Senior Director, Personal Systems, HP Inc India.
The company, which launched tablets for enterprises and government last year, is looking to expand the category in the country.
Bedi, who was here for the launch of its new PC on Tuesday, told BusinessLine the company is talks with its existing customer network for expanding the tablet network. “Some of those customers have requirement for either field sales force or mobility requirement. Those are the companies we are in touch with,” he added.
HP launched tablets in 2017 designed to perform specific functions such as biometric authentication for the Indian enterprises and government for its digital India initiatives. “They were specifically engineered and designed to perform specific functions, whether it is for a field salesforce, who has to select some data or for doing some authentication using biometrics,” Bedi explained.
Initially launched to cater to the digital India programme, the company has expanded its usage for sales force of a pharmaceutical company, manufacturing sector or any utility company who needs to go in the field and collect some data. “We have expanded the variants and there are three broad categories right now,” Bedi added. Price ranges between ₹ 18,000 and over ₹ 65,000.
Bedi said, “They are doing well and we are in the process of building long sales cycles from corporate and government standpoint.”
Talking about the company’s foray into the tablet scene, Bedi said, “For us tablet was more about having a mobility portfolio. We had a lot of insights on who are the customers going to use it and their pain points.” While most of the pain points can addressed through its PC segment, there is a need for more app-based transaction model that requires mobility. This is also driving the commercial tablet usage in India, which is growing a lot faster than consumer tablet segment.
“This is a largely an Indian phenomenon and tablets are best suited for that,” he explained.
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