Leading fashion e-tailer Myntra.com has launched mobile application for Android phones. Myntra, which was last week acquired by online marketplace Flipkart for about ₹2,000 crore, is betting big on mobile commerce and already about 30 per cent of its overall business comes through this route. It expects the same to grow 50 per cent by end of this fiscal. 

India is currently the world’s fastest growing smartphone market fuelled by the dominance of sub ₹15,000 smartphones. The year 2013 saw an annual growth of 172.2 per cent with over 41 million units shipped across the country. According to IAMAI, India will have 185 million mobile internet users by June 2014. 

Shamik Sharma, Chief Product and Technology Officer, Myntra, said, “We have seen an incredible amount of activity on the m-commerce front. Several studies conducted by us project that smartphones will be the preferred mode of shopping online in the next 12–18 months.”  

To assist quick browsing through the vast collection is the user-friendly and powerful ‘filter’ option. The elaborate filter not only sorts through common parameters like size, brand, shades, and price, but is also equipped to sort through nuanced requirements like waist rise, distressing, material treatments etc. 

Shoppers have the option to share their shortlisted products with their family and friends via sms, email and social media channels. After finalising one’s purchases, the checkout process is easy to follow with various payment options.

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