Couture watches, the new fashion anthem

Amidst the hoity-toity bunch of sexy pairs of peep-toe wedges, halter-neck LBDs, metal studded belts and dapper plaid blazers, the trendy watch too finds a snug fit. A bright orange strap, quirky bezel designs and playful features, it's a fashion icon in its own right. Even the most serious of watch collectors love their fashion watches. They are fun, perky, fashionable, easy on the wallet, and owning a few lets you pair them with different ensembles.

International fashion brands love to dabble in watches. From Fendi to Police, Ralph Lauren to Burberry, Tommy Hilfiger to Calvin Klein, there's something whacky and down right exciting from almost all high-street fashion labels who want to tell time, the stylish way.

Quirky designs

The timeless classics will reign no doubt - the defined cases, the matching leather or stainless steel bracelet and the neat stitches. But what's horology without a timely twist. Have you taken a look at Gucci's Marina chain watches or Calvin Klein's Treasure and Feminine collections? While the former's USP is the stainless steel and white/black ceramic bracelet with jewellery clasp that lends it some style, the Treasure boasts a wrap around multiple leather strap with a slim case and black crystal highlights. Both are ideal team-ups with a pair of distressed denims and a casual tee.

For the man, the Police Glory-X is a macho timepiece to sport. The plus-shaped dial and the rivets on the strap give it a sporty look. The brand also has the octagonal shaped Vector that is fun to don.

Colour splash

Sunshine yellow, blinding neon green, bright orange, sizzling red, dazzling purple… fashion watches let you bring that much needed dash of colour into your ‘watchdrobe'. Fendi's Selleria range has a colourful range of straps to pick from – violet, green, yellow, pink and chocolate brown. DKNY's Silicone collection has a funky black strap and orange dial watch for men. Pink, purple and orange are popular colours grabbed by watch lovers. And it's not just the younger generation who love their wild streaks but seasoned watch connoisseurs, too, who strap one on for a fun afternoon do or a hot Sunday at the derby.

Fun additions

What wins fashion watches brownie points is their ability to entertain. Like the Burberry bangle watch, where you check the time one second and, you reverse the case and turn it into a trendy bracelet with the brand's famous checks wrapping your wrist. Italian fashion house Fendi's Crazy Carats range is a winner in this segment. The watches in this collection have two crowns, one to adjust the time and the other to rotate the index gem stones that grace the dial.

Rubies, sapphires, multi-coloured topaz and diamonds, a woman can twist and turn to find a coloured gemstone that matches her ensemble.

So the next time you walk to your favourite fashion store to stock up on the espadrilles, tankinis or Bohemian hobos, take a good look at the watches. You are sure to find something to add some zest to your wrist.

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