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Nikon India eyes high-end market with new-era optics, mirrorless cameras

V Rishi Kumar | | Updated on: Sep 27, 2018
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Expects India to contribute 5% of global sales

Nikon India, the 100 per cent subsidiary of Nikon Corporation of Japan, is eyeing a bigger pie of the country’s high-end camera market with a range of new era optics and launch of full-frame mirrorless cameras and new lenses.

The Indian market, which contributes about 2 per cent of the Nikon global sales in the DSLR camera segment, is expected to get bigger and contribute about 5 per cent of global sales in the next three years. This would be backed by the launch of next generation cameras and increase in the market share, Sajjan Kumar, Managing Director of Nikon India, said.

Speaking to BusinessLine here today, the Nikon India MD, first Indian to take up this position, said, “The new range of full frame mirrorless cameras—new Nikon Z7 and Z6—are designed to deliver a new standard of optical excellence embodying the technological brilliance in new mount and optics, yet retaining our renowned legacy.”

Sajjan Kumar said the Nikon Z series mirrorless cameras bring imaging to a new high of optical brilliance. .

“The company has a market share of about 45 per cent in the country where about 5,00,000 units of DSLR cameras are sold during a year. Of this, the mirrorless cameras account for about 35,000 units. This segment is set to grow and we are aiming to garner a big share,” he said.

With the number of people taking to photography increasing by the day, the DSLR segment of cameras is set to expand. Seeing the images in social media, people realise the difference superior cameras make to photography. This has been a major driver for the growth of the market for DSLRs in India and globally, he said.

Published on September 27, 2018

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