Consumer electronics and appliances player Samsung Electronics India is looking to expand its smart TV market share with the introduction of consumer insight-backed, India-based innovations.

The company on Monday unveiled a new range of 32-inch to 82-inch smart TVs starting at ₹24,900.

New features

“Our new smart TVs are now equipped with a slew of innovative features that are based on consumer insights and, our Indian R&D team has worked on developing these innovations,” said Raju Pullan, Senior Vice-President, Consumer Electronics, Samsung India.

He said increased internet penetration, the availability of low-cost data plans and higher data speeds, and the proliferation of OTT content are driving the growth of smart TVs in the country.

Samsung’s new range of smart TVs come with a slew of features that allow consumers to use them as personal computers with seamless access to Microsoft Office 365 services over cloud, besides as a visual music system. Other features includes home cloud, live cast and two-way sharing.

Read More:Samsung’s patent-driven approach pays off

The company recorded a growth of over 65 per cent in the 32-inch smart TV segment in January-February 2019.

It is trying to create a differentiator in the segment, as Indian consumers are increasingly opting for smart TVs over regular ones.

“The overall adoption rate for smart TVs has been growing at a very fast rate. In metros, tier-1 and tier-2 cities, consumers are upgrading to larger sizes. Meanwhile, in the tier-3 and tier-4 markets, the penetration of smart TVs is relatively lower and so the growth of the segment is happening at a higher rate, aided by consumer financing options,” Pullan said.

Related Topics
comment COMMENT NOW