IT firm, Mahindra Satyam, said on Tuesday that it has joined automotive and consumer electronics industry association, GENIVI Alliance, which develops in—vehicle reference platform.

This will support vehicle infotainment applications such as music, news and multimedia, navigation and location services, telephony, internet services and more, Mahindra Satyam said in a filing to the Bombay Stock Exchange.

Mahindra Satyam will enhance the quality of the infotainment solutions, focus on accelerating innovation and deliver a compelling value proposition to its customers, the filing added.

“Mahindra Satyam will be a welcome addition to GENIVI and will help our mission of delivering an open platform for the non—competitive of in—vehicle infotainment software,” GENIVI President, Mr Graham Smethurst, said.

GENIVI is a non-profit industry alliance committed to driving the broad adoption of an In—Vehicle Infotainment (IVI) reference platform.

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