Shilpa Shetty-backed Viaan enters mobile phone segment

Viaan Industries Ltd (formerly known as Hindusthan Safety Glass Industries Ltd) has entered the consumer electronics market with the launch of mobile phones named ‘Viaan Mobiles’.

Raj Kundra and his wife Shilpa Shetty Kundra are the majority shareholders in the company with 51.5 per cent shareholding.

The USP of Viaan mobiles is unique feature of V-Assist that enables its users with a bilingual concierge service in the field of travel, entertainment, shopping, gifting and utilities.

Buyers would also be given an accidental cover of ₹2 lakh.

About 5 lakh Viaan handsets are currently manufactured in China, which Kundra estimated will be absorbed by the market within three-four months. “We might assemble the handsets in India,” Kundra said.

APO Mobiles, a Ukraine registered company, has taken the rights of selling Viaan phones in 7 CIS countries, including Ukraine, Belarus and Kazakhstan, and is also planning to do the same Europe. “We intend to generate revenues of $ 80 million in one year,” Kuldeep Kumar, Managing Director of APO, said.