Shopping for clothes? Augmented reality could make multiple trials a thing of the past

L N Revathy Coimbatore | Updated on January 11, 2018


Buying readymades – be it a shirt/ pant or kurta is often perceived as more convenient than getting a tailor to make it. But then, not often are customers happy with the fit.

And again, consider the time taken in the trial room getting into each of these kurtas or shirts before you freeze on the one you think suits best...

To tide over such trivial issues, Coimbatore-based start-up Coitor IT Tech (P) Ltd developed a 2D virtual dressing room using Augmented Reality technique. “This was in 2013. We were concentrating purely on “looks” at that time” said Mahendra Vellingiri, its co-founder, demonstrating the recently launched 3D version of the virtual dressing room and adding “now the focus is not just “looks”, but “fit” as well.

The offline version of the 2D trial room has completed one lakh trials. Users of the technology are understood to have registered a 20 per cent increase in sales conversion.

Having taken the augmented reality technique this far, Vellingiri and his team started looking at the 3D option. “Big corporates around the globe use either a mannequin or 3D lookalike for such trials. But our platform provides for direct trial.”

To create awareness about such a virtual dressing room, Coitor launched the scanning kiosk at the Fun Republic Mall in the city last week.

All that one needs to do is just stand on the platform. As it rotates gently, a camera placed some distance away captures the measurements, even as the individual conducts a virtual trial of the shirts uploaded and understands which fit – whether slim fit/ regular – suits him best.

“We are digitising measurements; we also share a GIF file of the individuals who have scanned themselves” he added.

The company is now gearing up to raise funds to scale up its operations. “Bijou Kurien, Ex-CEO, Reliance Retail and Selvakumar, Ex-president, TiE (Coimbatore Chapter) are on our board,” said the co-founder of this PSG-STEP incubated company.

Published on May 11, 2017

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