New York-headquartered Synechron, which runs its largest development centre in Pune, is targeting $1-billion revenue by 2020, even as it has embarked on a re-branding initiative.

"We now have our sights set on becoming a $1-billion firm by the end of the decade. An ambitious goal, for sure, but we are well positioned and have already begun bringing in new clients under the ‘Power of 3’ strategy," said Synechron co-founder and chief executive officer Faisal Husain.

The company expects increase in business from the US, the UK and West Asia.

The company, incepted in 2001, had posted revenues of $300 million for the last financial year ended March 2015.

Synechron, a digital, business consulting and technology services firm, also unveiled a new brand identity on Wednesday.

"The launch of our new brand identity kicks off an era of corporate evolution wherein our strategy to build three distinct but complimentary service lines -- Digital, Business Consulting and Technology -- allows us to pursue untapped market opportunities," he added.

Along with the brand modernisation, Synechron has launched a new Web site that communicates the firm’s new ’Power of 3’ strategy and value proposition.

rajesh.kurup@thehindu.co.in

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