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The Telecom Regulatory Authority of India has relaxed the cap on maximum SMS allowed per day to 200 per SIM.
The regulator had earlier put the cap at 100 SMS a day in a bid to tackle unwanted messages sent by telemarketers. The new change comes after various user groups expressed concern at the cap.
"The authority has received representations from some of the service providers and consumers to increase the limit of 100 SMS per day per SIM. The authority has considered these representations and decided to increase the limit of 100 SMS/day/SIM to 200 SMS per day per SIM," the TRAI said.
TRAI had received representation from several quarters that the 100 SMS per day was affecting their day-to-day activities.
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